High link popularity can dramatically increase traffic to your web
site. Your link on another quality site is an excellent source of consistent and
targeted traffic. As we gain a greater understanding of how the link algorithms
works we can definitely conclude link popularity generates additional
search engine traffic to your site because of a higher search engine placement.
Most of the major search engines now factor Link Popularity into their
relevancy algorithms. The conclusion is that increasing the number of quality,
relevant sites which link to your site can actually improve your search
engine rankings.
Knowing who links to your site and increasing the number of quality links
is an important part of any web site promotion program.
Link Popularity has become a critically important factor in driving traffic
to a web site. Unfortunately, new sites and sites with low link popularity
are at a disadvantage and will find it difficult to achieve a high ranking
under a high traffic keyword or search phrase. Here's why...
Search engines spider millions of web pages and index them in order of relevancy.
In the past, search engines have played a continual cat and mouse game with
thousands of SEO experts who try to trick the engines and beat the system.
Given the success of doorway pages many webmasters would create thousands of computer
generated pages successfully tricking the search engines into assigning them a
high ranking. Because of this strategy search engines started to explode
with 'junk' unrelated listings.
The creators of Google's spider discovered that link popularity
was a very effective way to weed out 'junk' pages and a good way to rate
a site. Link popularity is very difficult to beat (a webmaster would have
to control tens or hundreds of sites located on different servers). Also,
search engines found that judging a site by who links to it is one of the
best indications of site quality. After all, not many web site owners make a
habit out of linking to bad or less than useful web sites.
Although search engines don't come right out and say they don't like
unpopular sites, it's easy to understand how it works.
In conclusion Traffic Builder and its submission tools feel that proper
keyword research, site content and link popularity are more effective
than submitting. In fact all three major search engine have stated the
following:
Google says (in their FAQ) that submitting is not necessary and that "The
best way to ensure Google finds your site is for your page to be linked
from lots of pages on other sites. Google's robots jump from page to page
on the Web via hyperlinks, so the more sites that link to you, the more
likely it is that we'll find you quickly."
Yahoo suggests (in their FAQ),that you should "Correspond with webmasters
and other content providers and build rich linkages between related pages."
to improve the ranking of your web site in their search results.
MSN says (in their Site Owner Help section), "The MSN Search ranking
algorithm analyzes factors such as page content, the number and quality of
sites that link to your pages, and the relevance of your site’s content
to keywords."
How many links is enough?
It depends! All sites need a basic amount of links as a starting point. These links prevent the
search engines from treating a site as an "orphan site" (one which is not linked to)
and improve the chances of the search engine finding the site's pages to add to its
index.
Luckily, Traffic Builder has developed exclusive technology called
Link and Content
Builder and
"Link Bank" as two ways of increasing your link popularity.
Link and Content Builder can give you the information you need to
evaluate your situation and locate and manage your linking program. Better yet, in
combination with
Link Bank, our program provides you with hundreds of handpicked sites
interested in linking to your site, you can quickly succeed at achieving high ranking
positions where most others will fail.
